Tested in the Trenches: A 9-Step Plan For Success As A New-Era Advisor

Ron Carson and Steve Sanduski have coached thousands of financial advisors over the past 20 years. In Tested in the Trenches: A 9-Step Plan for Success as a New-Era Advisor, they share in specific detail the steps advisors must take to surge to the top and provide extraordinary results for their clients. The crisis of 2008–2009 was a wakeup call for the advisory industry that business as usual would no longer work. It ushered in a new era of trillion-dollar deficits, government bailouts, an activist Federal Reserve, sovereign debt crises, volatile currencies, and hair-raising market movements. Today, the playing field is no longer level. With so much change and uncertainty in our world, the top advisors are rapidly taking market share from the less sophisticated advisors because they have the tools, the resources, and the confidence to deal with a world in flux. In Tested in the Trenches, the authors share the same concepts taught in their coaching program and in training programs worldwide including:* How to stay motivated even during the most difficult times* How to build a back-office operation that delivers extraordinary service with high efficiency* How to market your business and create a compelling point of distinction* How to turn prospects into happy clients* How to manage money in today’s uncertain environmentBy reading Tested in the Trenches and implementing each step in the order it is presented, you’ll thrive in this new era of change and uncertainty. Read more